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Vodcast #6 The Lost Abbey Propaganda

At the end of February we had our Commercial Conclave winner flown into San Diego to shoot his idea for a Port Brewing/Lost Abbey commercial. Unfortunately, a bright sunny day was essential for his idea to work, and when we arrived at the Carlsbad Beach on Friday February 24th it was dark and gloomy. However, we were insistent on shooting something; we weren’t going to fly Mario out here and not shoot anything.  So, we goofed around, drank some beer, did some brainstorming, and shot this.

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We love Mario’s original idea, and still plan on shooting it at the end off this month.

 

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And The Winner Is… Sunburned Monk

Central Californian wins The Lost Abbey’s first Commercial Conclave competition with story of surfing Good Samaritan

SAN MARCOS, Calif. — Congratulations to Mario Gutierrez of Selma, California. His concept for a 30 second commercial titled “Sunburned Monk” was named the winner in The Lost Abbey’s first Commercial Conclave Competition.

The contest, which ran throughout the month of December, asked fans to submit their ideas for a 30 second to one minute commercial advertising Port Brewing and The Lost Abbey beers. The best concept, as determined by a panel of Port Brewing employees, will be produced as a broadcast commercial for the brewery with the winner on set with the cast and crew for the filming.

“We were really surprised at how many people submitted ideas, including full scripts and even some videos,” said Ryan Tillotson, The Lost Abbey’s multimedia supervisor and director for the upcoming shoot. “There were a lot of great submissions, but a few really stood out from the others,” he said.

Gutierrez’ concept, “Sunburned Monk”, a story of a beach-going monk who helps a surfer, was chosen for the “clever way it captured both the Port Brewing and Lost Abbey brands without a single word being spoken,” Tillotson said.

As grand prize winner, Gutierrez will receive an all expenses paid trip to San Diego, VIP treatment at the brewery, and go on set to assist in the filming of the commercial.

Production is scheduled to begin in February with the commercial premiering some time in late March or early April.

Two other winners were also named in the Conclave Competition. First runner up went to Simon Ford of San Pedro, California for his concept “Perfect Session”, in which the day of a Port Brewing brewer parallels a surfer’s perfect session on the water. Second runner up went to Dave A. Keenan (location unknown) for his submission, “Runaway Monk”, which details the “real” source of The Lost Abbey’s beers.

Both winners will have their concepts developed into commercial shorts later in the year.

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Commercial Conclave Competition

How often is it you’re sitting around with friends enjoying a great beer when a great idea for a beer commercial strikes? (If your answer is “never”, you’re drinking the wrong beer.) Well, here’s your opportunity to put that creativity to work and possibly win a trip to San Diego to go on set and help bring your commercial concept to life!

In early 2012 we’ll be filming our first broadcast-ready commercial, and we’re looking to our Faithful Followers to tell us how they’d introduce our brewery and its products to those who’ve yet to be enlightened. To help stimulate everyone’s creativity we’re holding a competition all December long for the best commercial concept! Judged by our in-house Conclave, three winners will receive Port Brewing and The Lost Abbey merchandise and wearbles. And our Grand Prize winner will be coming to San Diego!

Grand prize
An all expenses-paid two-day trip to San Diego, V.I.P. status at Port Brewing / The Lost Abbey and go on set to film the commercial with our acclaimed in-house director, Ryan Tillotson and his production crew!

The Rules

  • Idea submissions may be as simple as a few lines describing the overall concept, or as detailed as a complete script with action and dialogue. (Length is up to you, but the more details the better.)
  • Concept submissions can be for both or either brands (Port Brewing, The Lost Abbey) The subject matter can be for the brand or a specific beer.
  • Submitted concepts must be unique, original and yours. (Plagiarism is bad)
  • Submit as many concepts as you like, but each concept must be submitted individually. Multiple submissions of the same concept will be disqualified.
  • Concepts must be submitted by 11:59:59 PM Pacific Time on December 31, 2011.

How we’ll be judging

  • Concepts will be judged by a wholly subjective and very opinionated Conclave of Port Brewing / The Lost Abbey Cardinals (aka: employees).
  • Judging criteria include but are not limited to originality, cleverness, brand/product representation, budget requirements and feasibility.
  • Winners will be notified the week of January 16, 2012. (Look for the white puff of smoke from the east end of the Abbey.)

If you’re ready to submit your concept for consideration, Click here to enter!

The Fine Print

Entrants must be 21 years or older as of December 1, 2011. Employees of Port Brewing Company and their family members are not eligible to enter. All concepts submitted for consideration become the property of Port Brewing. Winners agree to have their likeness used in Port Brewing marketing and media materials.